Stats of CRM budgets industry list

Just when you think the CRM world is going well, you come across some interesting facts. In this case, a recent report entitled 'The industry list CRM Barometer', published by marketing technology firm Wiraya, found that around 60% of UK companies were grouping Customer Relationship Management and marketing within the industry list same budget. The study also found that only 34% of companies had integrated CRM systems and 54% were planning to expand the budget in the coming year.

The businesses surveyed did not have a clear plan or processes for working with CRM systems. Conversely, a Fifth of the enterprises did industry list not follow the systems they had implemented. Senior leadership and CRM 21% of businesses were found to be prioritizing existing customers this year, which was promising. In addition, in 9 out of 10 companies, the customer voice was represented by senior management. In industry list fact, 69% of customer experience leaders among these firms had the authority to implement changes that enhanced the customer experience.

For those businesses that were considered “exceptional” customer service, two-way conversation was ranked as the second industry list most important. However, 18% of businesses said that the lack of modern technology tools was one of the main reasons they failed to meet customer experience goals. According to Sam Madden, Director industry list of Wiraya's UK unit, one way to overcome this challenge was for management to play the role of the customer.