Editor's Guide: The common CRM (Customer Relationship Management) system is familiar to everyone, and we often call it customer relationship management. So, what is the relationship between SCRM and CRM? Where are the similarities and differences? This article buy email list analyzes and discusses these two issues, let's take a look~ Under the special background of the new crown epidemic, WeChat has become the first choice for many companies to survive and save themselves. Many companies have established customer WeChat groups online, distributed coupons to users, and carried out activities such as product discounts.
With the continuous deepening of enterprise operations, enterprises have more and more needs for private domain traffic operations, which has also triggered the new hot spot of SCRM. When it comes to SCRM, it may be unfamiliar to most people. The more familiar buy email list one is CRM. Compared with traditional CRM, SCRM has one more S, but this S (Socail) has changed the CRM operation mode to a great extent. In other words: it is to focus the behavior of customer management more on social scenarios. How to understand this sentence? What does this S with more SRM mean? Marketing CRM is marketing CRM, but what about SCRM? I have to say that China is a magical country.
This time we overtaken the development of the entire mobile social network. China's mobile social platforms have not only surpassed the mobile Internet powerhouses such as the United States, Japan and South Korea in terms of scale, user stickiness, functional depth and, ultimately, buy email list changes in consumers' lifestyles, but are also going deeper and deeper with an unrivaled momentum. level evolution. Therefore, to do marketing CRM in China, it is impossible and there is no more mature market products and concepts to learn from.