Suppose there are 100 million people in China who need to buy badminton rackets. When the business has produced 500 million pieces, the supply executive list exceeds the demand. The goods are hoarded, the demand is reduced, and the business loses the bargaining power; then, at this time, Its pricing is naturally difficult to maintain a reasonable state, and executive list it can only be processed or destroyed at a low price. 1.2.2 Customer Perceived Value Just now we looked at the relationship between supply and demand from the perspective of the group (market), and now we return to the individual (customer).
To see how customers judge value? The executive list customer's perception of the value of a product or service is called customer-perceived value, which refers to the overall evaluation of the utility of the product or service after weighing the benefits that the customer can perceive with the cost of obtaining the product or service. This theory makes us pay executive list more attention to two points: one is the customer's perception of the value obtained, and the other is the customer's perception of the cost paid. For example, now you are in a bad mood and need to buy a beer to relax.
When you walk into a canteen, you are willing to spend up to 5 yuan on a bottle of beer, but when you walk into a bar, the same beer is sold for 50 executive list yuan. You might be willing to pay for it. why? This is related to the customer-perceived value we mentioned. As shown in the figure below, when we think we feel the value of "drinking in a bar" is executive list greater than 50 yuan, we will be willing to pay, that is, the value of the customer in the picture is higher than the product price; Going for a beer in an atmospheric setting makes us feel like we "earned".