Step 2: Get on the Phone! A phone call to your prospective customer (s), especially a follow up to those who completed an assessment form could make the deal! What mailing list you are showing here is a genuine interest in them. Regardless of where your customers are physically, today they are literally a phone call or computer call away with the availability and development of VoIP technology Skype has pioneered the concept of Internet calls and offers free computer-to-computer calls. Make certain that your Skype information and another phone, including toll-free numbers are visible and accessible on your website. Check out mailing list Skype for additional services which are both affordable and convenient. Step 3: If you haven't figured this out yet - Follow Up, Follow Up, Follow Up...with individuals individually! Mass group emails are impersonal and a big turn off. Follow up with your customers via email and/or via a phone call. But it must be done! If you have a blog or a site that allows for visitor comments, ensure you follow up with the individuals acknowledging and thanking them for their comments. Make it a point to follow up on any questions or on comments they might have left for you.