Everyone is curious why I want to do a competitive analysis of HMI? Because I want to do the first HMI competitor analysis report that publishes country email list actual combat drills, you can search Zaku, Baidu, Zhihu, and there is no way to search for directly usable information, and everyone is a product manager. Any information, only the analysis of competing products in other industries, only 3 years ago Pursuer designed and published an analysis of competing products with only one module of air conditioner.
The original intention of writing each article is to make up for the content of the HMI industry, and to pass the tedious knowledge through the articles I write, so that my readers can be familiar and understandable and dare to enter this industry.
The main core of this article is the actual combat exercise. I will not elaborate on the basic knowledge of competitive analysis. I will not list the methodology of competitive analysis. I will not list them one by one. It will be directly interspersed into this article as part of the actual combat exercise. If you want to see the basics, you can pay attention to the three authors of "Slash 7 Wet Brother", "Hao Xiaoqi", and "Yao Lingsan" in Zhanku.
At the beginning, like everyone else, I wanted to do a competitive analysis report, but due to lack of actual combat experience, I would open major websites to search for relevant information, but there were very few competitive analysis of vehicle-mounted HMI, and there was no clue at all. , so I immediately switched the strategy, started with the basic knowledge of competitor analysis, and then implemented it in combination with the content of the HMI, and output the report.
I think many designers also have such a need, that is, they want to make a competitive analysis report that focuses on design, rather than a long discussion about the five elements of user experience, the strategic layer and the scope layer, which we do not have the right to speak. , you can only go to the meeting to listen to the content, but it does not mean that they are not important to our designers, unless you do not want to be a "general". Therefore, the focus of the actual combat exercise of this article will be to consider making an HMI competitor analysis report from the designer's point of view. This article will start from the presentation layer, framework layer and structure layer.