According to the Internet Phone Number Database Trends 2017 survey by Kleiner Perkins of three hundred and fifty social media advertisers, advertisers like engagement metrics. 61 percent say measuring ROI is the biggest challenge next to Phone Number Database getting budget & resources (38%) and linking social media to business goals (34%). Also read: Social media results? Great to measure! Vanity Metrics If concrete objectives are used for measuring Phone Number Database the impact of social media, the metrics usually concern the number of likes and retweets, followers and fans. This is also in line with international research: “ 80% of US-based client-side marketers measure the effectiveness.
These are therefore also Phone Number Database referred to as ' vanity metrics ' by Forbes and others : “When it comes to metrics and campaign tracking, one of the easiest mistakes you can make is to make is to focus on 'vanity metrics', instead Phone Number Database of the metrics that really matter. Vanity metrics are things like page views, number of followers or the number of downloads of your free report. They make you feel good, but they don't actually Phone Number Database add anything to your bottom line .” Characteristic of social media is that you can measure a lot, much easier than with traditional media. For example, in his book The Digital Metrics Field Guide.
Rappaport describes 197 metrics Phone Number Database based on a literature review of 150 studies and 12 essays. At the table in the boardroom, however, the question will always be asked: 'What does that get us?' To what extent do social Phone Number Database media contribute to the desired behavior in terms of (inter)action with the brand and purchase of a product or service? Impact versus effort? We also presented our thinking about social media metrics and model heuristics to a number of partner marcom agencies (namely: Huug Barendrecht of Holland Spoor, Ronald van Schaik of Kaliber.