Apr 05, 2022
In General Discussions
Email marketing is a drip marketing technique which is a direct marketing strategy. It involves scheduling promotional messages with relevant and specific calls to action sent via email. It is a campaign spread over a period of time. 5 things to consider with email marketing Everyone has heard the saying 'don't run before you can walk', well the same applies to email marketing. Any email campaign must have best practices implemented before any email list social media integration. If your email campaign is poor it doesn't matter how much social integration you have, it just won't work. So, here are some basic guidelines. #1 Start with a clean database Make sure your contact database is clean and complete as this determines how successful your email marketing campaign will be. #2 Keep it personal Always make your emails personal so your readers know you are human and feel like you are personally addressing them. Rather than starting 'Dear friend' or 'Dear customer', use the greeting 'Hi John' as this will go a long way. #3 Compose a catchy subject line As soon as the email lands in the inbox of the recipient it is the subject line that will stand out next to the sender's name.