Why Is the Customer Acquisition Cost of Gsx So Low

First, the group fission model has lower customer acquisition costs than the traditional telemarketing model. for example: For a traditional educational institution that does k12 online education math track, the cost of getting a phone call is 100 yuan. The cost of getting a WeChat personal account friend is about 100 yuan, but based on the mode of group fission, one WeChat friend can fission into three WeChat friends. That is to say, for the same 100 yuan, you get one user, but who to learn from has gained 4 users. It means that your customer acquisition cost is 100, and who to learn from is 25, which is 75% lower than the traditional customer acquisition cost. Of course, friends who are in the market know Bulk SMS Service what an advantage it is that the cost of acquiring customers is 75% lower than that of competitors. Second, in terms of course products, large classes are more profitable than 1V1 and small classes. Who to Learn Not only has optimized the enrollment model, he has also improved the course products, changing the previous 1v1 and small class classes to a high-profit double-teacher model for large classes. In the past, a teacher could only serve dozens of students, but now a teacher can serve tens of thousands of students, making the human efficiency of the large-class model much higher than that of the small-class model. In this way, based on the model of delivery + group fission + personal account/group conversion + large class, GSX not only has lower customer acquisition costs than the traditional model, but also higher profit margins. This is why GSX grew rapidly in 2018 and 2019 and finally went public. Zebra English and walnut programming: launch + low-cost class + group conversion In 2018-2019, several institutions are also very popular, that is, institutions mainly based on the low-cost training camp model represented by Zebra English, Long-term Investment, and Walnut Programming. Their basic business model is: delivery + low-cost courses + group conversion. In the low-cost course business model of this training camp, there are two core fission scenarios: one is to increase the purchase of low-cost courses through fission; the other is to guide users to share in the operation of WeChat groups. How to get more students to buy courses through fission How to get more users to buy courses through fission?