Investment promotion is a tedious project that many imported wine companies are very happy to do and spend most of their time and energy on. Unfortunately, the greater the hope, the greater the disappointment, so that in the end, they also lost their way.
So, how to achieve successful business investment?
In recent years, Lange Zhiyang International Marketing Consultant has provided guidance for many imported wine companies, pointed out the direction and found out the way for them, and of course also achieved fruitful results in the end. Here, may wish to summarize:
Now, most of the imported wine companies are keeping an eye on various investment promotion fairs when they are attracting investment, causing thousands of troops to cross the single-plank bridge, starting and ending in a hurry within a few days. At the exhibition, operators of imported red wine made their own unique moves, from outdoor advertisements to traditional media advertisements, from human body advertisements to vehicle body advertisements, from high-altitude advertisements to ground advertisements, and from terminal advertisements to shouting advertisements, all of which were used. However, due to time constraints, investment promotion methods cannot be fully displayed. More than 95% of the manufacturers came to take advantage of the excitement and returned when they were disappointed.
But in addition, more imported wine companies did not make sufficient preparations for investment promotion, and only distributed corporate investment promotion materials at the exhibition, which can only serve as a "stunning glimpse" for those potential distributors. In terms of long-term interests, there is almost no operability. In addition, some investment promotion Latest Mailing Database associations lack government behavior, the local government does not participate, organize and manage well, and non-governmental behavior factors account for a large proportion, so not only in management There are large loopholes and confusion in the exhibition and organization, and the vicious competition between companies at the exhibition also brings a lot of inconvenience to the exhibitors. Therefore, many imported wine operators who participated in the exhibition had many complaints and frustrations about the exhibition.
What's more, some participating companies only thought about how to distribute all the information in their hands to the agents, but did not think about how their ultimate goal is to highlight their own products among the tens of thousands of imported red wine products and show their products. Being different and making your investment advertisements more effective and explosive is the main task for investment promotion. Therefore, blindly distributing materials and collecting business cards will not achieve long-term results.
The difference is that in the process of serving customers, some imported wine companies make full use of the resources at hand, allowing investment customers to formally participate in the conference, and at the same time recommend products, publicize policies, and release preferential information to potential distributors face-to-face , ask questions on the spot, give gifts, etc., directly attract the attention of dealers with differentiated selling points. Compared with simply distributing materials, this method can make investment enterprises achieve twice the result with half the effort, obtain full recognition from investment customers, and achieve a win-win goal.
Here, Lange Zhiyang International Marketing Consultant reminds investment companies that they must formally participate in the conference when they are recruiting, recommend products to dealers face-to-face, and fully display the characteristics of their own products in front of dealers, so as not to make He was unsuccessful at the investment promotion meeting.
Revitalize the media
If someone asks what modern society has brought to red wine products, the terms such as information explosion, media flooding, product homogeneity, and consumer market diversification will be the best answers. Such a complex market environment and social environment have fundamentally distracted the attention of consumers. In such an era, how to use various resources and means for imported wine enterprises to continuously integrate in the process of marketing has become an extremely critical issue. If an enterprise wants to attract investment, it has to assess the situation, choose an appropriate time, and choose an available and most suitable resource.
How to find effective resources in the process of investment promotion for imported wine enterprises, and how to identify the opportunity for investment promotion, has become a worry for many investment enterprises. Today, the state has strictly monitored the advertisements in the alcohol industry, which makes it difficult to place a large number of alcohol advertisements. In such an advertising environment, corporate investment promotion advertisements seem to be a bit cornered. Coupled with the limited financial strength of some small and medium-sized enterprises, the advertising funds are tight, so it is said that investment promotion enterprises have also experienced "severe cold" in this link.
Lange Zhiyang International Marketing Consultant has joined forces with many professional and authoritative media and networks with influence and reputation in the industry. Through its own network resources in the industry, it has set up regional data centers in many cities above the regional level in the country. Collect real information of local distributors, product demonstration, clarify product agency intentions and other links, and finally provide real and effective distributor information to manufacturers.
Relying on this interconnection mode, enterprises can quickly build a distribution network covering many cities across the country at the lowest cost. Compared with traditional investment promotion methods, it can save a lot of cost and obtain the most effective and real dealer information in the shortest time. This "accurate" investment promotion method can enable manufacturers to see the prospect of "going out", so as to get rid of the limitations of scale and investment, and at the same time avoid the transaction risks and business traps existing in traditional e-commerce websites.
In addition, in order to ensure the authenticity and validity of the information between the enterprise and the dealer, the Blue Brother Zhiyang agency also specially launched the "Industry Credit Account" service, which contains the real information of the enterprise, and at the same time, through information collection and verification, false information cracking down, Announce a series of measures such as "blacklist" of non-credible businesses and media supervision to ensure that mainstream companies in the industry operate with integrity.
Mr. Yu Fei, a well- known brand marketing expert and CEO of Lange Zhiyang International Marketing Consulting Agency, believes that with the introduction of these measures, investment promotion services have begun to develop towards individualization and precision. The control mechanism is used to ensure the accuracy of business information on the platform, and to provide imported wine companies with real and effective information about distributors in various places. The investment promotion service has also begun to enter the precise service stage from the extensive service stage, and can realize the "tailor-made" service for the enterprise. Customized", thus greatly saving the cost of small and medium-sized production enterprises in establishing sales channels.