Marketing channels are tools and platforms that you use to communicate with a target audience.
In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience.
Cycle chart showing store, web, mobile, phone, and social media marketing channels are connected
In this article, I’m going to walk you through eight effective marketing channels that helped us grow into an eight-figure ARR company. We’ll cover:
Word of mouth
1. Organic search (SEO)
Organic search refers to the non-paid search results from a search engine. This marketing channel generates visitors whenever someone clicks a link on a search engine result page (SERP) pointing to a site.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
The practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results is called search engine optimization (SEO).
Works best when:
There is search demand for topics related to your business.
You treat SEO as a process. To get the best results, you need to cover each step from keyword research, through link building, to technical SEO.
You do SEO systematically and continuously. The more you do it, the more effective it becomes and easier to get results.
Almost free, continuous traffic. Ranking high in search engines takes time.
Compounding effects. A blog post written four years ago can still get you traffic and will get you traffic in the future as long as you rank high. Lots of uncertainty (e.g., fluctuating SERP rankings, search algorithm updates).
Can be used to attract, educate, convert, and retain your customers. In other words, SEO content can influence the entire marketing funnel. Slower effects for newcomers, i.e., websites with a small number of high-quality backlinks and low topical authority.
Relies more on quality and creativity than budget. ROI of SEO and content marketing can be difficult to measure.
Qualifies potential customers through their search intent.
The more you do it, the easier it becomes to rank high.