At that time, a leader made a deep impression on me. She said that you should do activities for lost users. Otherwise, how you measure the activity of this user is brought about by your activities, not naturally. I was stunned when I heard it, and thought it made sense. That email list was my first contact with the concept of user operations. Doing category operations in a big factory is easy to make people very narrow and only know how to do conversions. There is almost no concept of user life cycle and user operation.
The stage of Fangduoduo should be said to be the closest experience to users since I started operations. At that time, we were serving the 200,000 intermediary groups in China. I went to the intermediary stores almost every week to chat with them and understand their demands. We did create a lot of operational columns at that time. For example, the live broadcast of real estate stepping on the market, which was the first in the industry at the time, and then there were broker lectures, broker story packaging, and spending time doing things that brokers were interested in.
At that time, we had no funds for intermediary operations, not even a cent of funds, but we still had to do activities, so we went to cooperate with Didi, and Didi also promoted their company Didi at that time, and let our brokers join the company, Offer priority ride-hailing privileges, discounts, etc. At that time, we also cooperated with Small Umbrella Insurance to give the broker some insurance-related rights and interests. In short, we went outside to expand some free rights and interests to pamper our users.
We also made some things to show off to the agent. For example, we made a tool for the agent in early 2016. He can upload photos, upload text, generate his own annual business card, and show off to the circle of friends. As for this thing, there were 1w intermediaries involved at that time to generate and spontaneously disseminate it. The brokers would really choose photos and touching words very carefully to convey their positive image to users. The campaign was a success, and I think it's something that can only be done after getting close to the user.